Robb is a founder of E-Cards and its CEO. He is also an avid photographer and a dabbler in painting and animation.

Wildlife and environmental protection has been a long time passion. He has studied marine biology, was on the board of directors of the Surfrider Foundation and is the founder and manager of GreenLeap.com.

"Internationalism" is another passion of his. He has lived in Australia, Germany, Sweden, Japan and the US.